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ABOUT THE PROGRAMME

April 2024 marked the initiation of the subsequent edition of the ‘European beef in Asian markets’ campaign, a continuation of the 2022 campaign and UPEMI’s promotional and informational endeavours in the Japanese market, promoting beef imported between 2018 and 2021.

The ‘European beef in Asian markets’ programme was initiated by the Union of Producers and Employers of the Meat Industry (UPEMI), a leading industry organisation comprising more than 110 entities in the Polish meat sector.

The campaign allows European producers to exhibit their current product offerings and enhance their understanding of the expectations of beef consumers in Asia.

 

For further information, refer to About the Programme page

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EUROPEAN BEEF SECTOR

The European Union (EU) is one of the world’s major beef producers. Its cattle herd is estimated to be approximately 78 million1.

Within the European Union are large farms that specialise in pure beef cattle production and organic farming, alongside farms that focus on fattening mixed breeds or rearing dairy cattle.  European exporters, therefore, have a diverse range of beef in many product and price categories.

For more information, refer to the  European Beef Sector page

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EUROPEAN PRODUCERS

JAPAN

List of producers authorized to export beef to Japan:

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HONG KONG

List of producers authorized to export beef to Hong Kong:

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EXPORT TO JAPAN

Japan is not self-sufficient in beef and its related products. Indigenous production is insufficient in relation to demand. European beef sales to Japan have been growing steadily since 2017. In 2023, European Union countries exported 92,031 tonnes of this meat to Japan, and by June 2024, exports totalled 40,893 tonnes. This significant increase shows the great potential for trade between the EU and Japan in this product range.

 

For more information, see the Export to Japan page

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EXPORT TO HONG KONG

Hong Kong is one of the leading importers of beef from the European Union. In 2023, the country imported 69,729 tonnes of beef from Europe; by June 2024, it had already amounted to 41,926 tonnes. These figures confirm the huge trade potential for beef exports to the Hong Kong food market.

 

For further information, see the Export to Hong Kong page

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1 Information from agriculture.ec.europa.eu webpage
2 Data from the European Commission “Beef & Veal Market Situation” report
3 Information from agriculture.ec.europa.eu webpage