ON ASIAN MARKETS
Information and promotion campaign
concerning European beef
ABOUT THE PROGRAMME
The fifth edition of the beef promotion campaign, entitled “European Beef on Asian Markets” began in March 2022. It is a continuation of previous activities carried out between 2018-2020 and in 2021, under the name “Beef from Poland on the Japanese market”. Thanks to the campaign, European producers have the opportunity to both present their current product offer, as well as learn about the expectations of Asian recipients of beef.
The program “European beef on Asian markets” was initiated by the Union of Producers and Employers of Meat Industry (UPEMI) – a leading industry organization, associating over 110 entities of the Polish meat sector.
Read moreNews
Beef has played an important role in the cuisines of various cultures for centuries. In Europe, it is valued for its high quality standards and exceptional taste, while in Asia – especially in Japanese and Hong Kong menus – it has gained the status of an extraordinary ingredient that can enrich traditional culinary experiences. How … Continued
The European Union (EU) is a key beef exporter. By maintaining high quality standards, European producers have been able to gain the trust of both local and foreign buyers. EU beef quality standards, developed to protect consumer health, animal welfare and the environment, play a significant role in building the reputation of the European meat … Continued
The HKTDC Food Expo Pro in Hong Kong, renowned as one of the world’s largest food industry events, has recently ended, drawing in thousands of attendees and exhibitors. This year’s edition brought together participants from 30 countries, with approximately 1,860 exhibitors and over 500,000 visitors from various parts of the world. Among them were European … Continued
EUROPEAN BEEF SECTOR
The European Union is one of the main beef producers. The cattle herd size is about 78 million heads1. In the EU, there are both large farms involved in the production of pure bred beef cattle and organic production, farms based on the fattening of mixed breeds and a large number of farms keeping dairy cattle. As a result, the European exporters are able to offer highly varied range of beef in many product and price categories.
EXPORT TO JAPAN
Japan is not a country that is self-sufficient when it comes to beef and beef products. Domestic production is too low in relation to the demand. Sales of European beef to Japan have been steadily increasing since 2017. The EU exported 4,281 tons of this meat in 2017, while in 2022 it was 19,926 tons. This is a huge increase, which shows the great potential for trade between the EU and Japan in this assortment.
Read moreEXPORT TO HONG KONG
Hong Kong is one of the leading importers of beef from the European Union. In 2022 10,494 tons of beef from Europe were exported there, while in 2021 it was 44,769 tons. This data confirms the high trading potential.
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1 https://ec.europa.eu/info/food-farming-fisheries/animals-and-animal-products/animal-products/beef_pl
2 https://ec.europa.eu/info/sites/default/files/food-farming-fisheries/farming/documents/beef-veal-market-situation_en.pdf
3 https://ec.europa.eu/info/food-farming-fisheries/animals-and-animal-products/animal-products/beef_pl
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