ON ASIAN MARKETS
Information and promotion campaign
concerning European beef
ABOUT THE PROGRAMME
The fifth edition of the beef promotion campaign, entitled “European Beef on Asian Markets” began in March 2022. It is a continuation of previous activities carried out between 2018-2020 and in 2021, under the name “Beef from Poland on the Japanese market”. Thanks to the campaign, European producers have the opportunity to both present their current product offer, as well as learn about the expectations of Asian recipients of beef.
The program “European beef on Asian markets” was initiated by the Union of Producers and Employers of Meat Industry (UPEMI) – a leading industry organization, associating over 110 entities of the Polish meat sector.
Read moreNews
On February 15-17, 2023, the Union of Producers and Employers of Meat Industry together with representatives of trading companies participated in one of the largest international fairs in Japan targeted at supermarket chains and food retailers as part of the information and education campaign “European beef on Asian markets”. Poland is the largest exporter of … Continued
Many consumers from various corners of the globe have been convinced that European beef is characterized by a unique taste and high quality. The meat owes its qualities, among others, to the strict production standards in force in the Community – but not only that! The tradition cultivated by EU breeders is equally important. The … Continued
EUROPEAN BEEF SECTOR
The European Union is one of the main beef producers. The cattle herd size is about 78 million heads1. In the EU, there are both large farms involved in the production of pure bred beef cattle and organic production, farms based on the fattening of mixed breeds and a large number of farms keeping dairy cattle. As a result, the European exporters are able to offer highly varied range of beef in many product and price categories.
EXPORT TO JAPAN
Japan is not a country that is self-sufficient when it comes to beef and beef products. Domestic production is too low in relation to the demand. Sales of European beef to Japan have been steadily increasing since 2017. The EU exported 4,281 tons of beef in 2017 and 19,691 tons in 2021 (in January-November)2. This is a huge increase, which shows the great potential for trade between the EU and Japan in this assortment.
Read moreEXPORT TO HONG KONG
Hong Kong is one of the leading importers of beef from the European Union. In the period from January to November 2021, 43,399 tons of beef from Europe were delivered to Hong Kong, which accounts for almost 10% of total exports from the European Union and puts Hong Kong in second place in terms of the amount of imported European beef3. This data confirms the high trading potential.
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1 https://ec.europa.eu/info/food-farming-fisheries/animals-and-animal-products/animal-products/beef_pl
2 https://ec.europa.eu/info/sites/default/files/food-farming-fisheries/farming/documents/beef-veal-market-situation_en.pdf
3 https://ec.europa.eu/info/food-farming-fisheries/animals-and-animal-products/animal-products/beef_pl
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