ABOUT THE PROGRAMME
In October 2020, the next edition of the “Polish beef on the Japanese table” campaign started. It is the continuation of the activities held in 2018-2019. Polish beef producers have another opportunity to present their current product offer and to gain knowledge on the expectations of Japanese beef consumers.
The “Polish beef on the Japanese table” was initiated by the Union of Producers and Employers of Meat Industry (UPEMI), which is a leading branch association that unites approx. 130 entities from the Polish meat sector.Read more
The food sector and the structure of consumer spending, among others, are being affected by the pandemic. As a result of successive lockdowns, catering establishments have found themselves in financial difficulties and consumers are cooking at home more often and making larger food purchases for their households.
Polish beef is a well-recognised product in Japan and it continues to gain popularity. Its exports in 2020, despite the difficult pandemic times, increased by as much as 28% compared to 2019 and amounted to 4, 276 thousand tons. The situation from the previous year repeated itself: in 2019 beef exports to Japan totalled 3,322,000 tons, recording the increase of 126%.
In October 2020, the Union of Producers and Employers of Meat Industry launched the second instalment of the “Polish Beef on the Japanese Table” campaign. It aims to develop trade relations between Poland and Japan in terms of beef exports and imports.
POLISH BEEF SECTOR
The Polish meat branch is one of the most dynamically developing sectors of the Polish agri-food industry counting more than 6 million head of cattle. There are large farms involved in the production of pure bred beef cattle and organic production, farms based on the fattening of mixed breeds and a large number of farms keeping dairy cattle. As a result, the Polish exporters are able to offer highly varied range of beef in many product and price categories.
EXPORT TO JAPAN
Japan is not a self-sufficient country in beef production. The domestic production accounts for approx. 470,000 tonnes per year, whereas the demand is 1,320,000 tonnes. Since 2018, the Polish beef sales to Japan have been growing steadily (3,346 tonnes worth more than €14 million in 2019), which indicates the huge trade potential between Poland and Japan.Read more