ABOUT THE PROGRAMME
The fifth edition of the beef promotion campaign, entitled “European Beef on Asian Markets” began in March 2022. It is a continuation of previous activities carried out between 2018-2020 and in 2021, under the name “Beef from Poland on the Japanese market”. Thanks to the campaign, European producers have the opportunity to both present their current product offer, as well as learn about the expectations of Asian recipients of beef.
The program “European beef on Asian markets” was initiated by the Union of Producers and Employers of Meat Industry (UPEMI) – a leading industry organization, associating over 110 entities of the Polish meat sector.Read more
The European Union has introduced restrictive standards at every stage of beef production, and thanks to the implementation of the universal possibility of verifying the origin of the meat product, it has provided consumers with a tool to make more responsible choices. The growing awareness of what we put in the shopping trolley directly translates … Continued
Climate change is a major challenge of our times. For this reason, in December 2019, the European Commission presented the European Green Deal strategy, which is to transform the European Union into a climate-neutral area. The achievement of this target is planned for 2050.
The food sector and the structure of consumer spending, among others, are being affected by the pandemic. As a result of successive lockdowns, catering establishments have found themselves in financial difficulties and consumers are cooking at home more often and making larger food purchases for their households.
EUROPEAN BEEF SECTOR
The European Union is one of the main beef producers. The cattle herd size is about 78 million heads1. In the EU, there are both large farms involved in the production of pure bred beef cattle and organic production, farms based on the fattening of mixed breeds and a large number of farms keeping dairy cattle. As a result, the European exporters are able to offer highly varied range of beef in many product and price categories.
EXPORT TO JAPAN
Japan is not a country that is self-sufficient when it comes to beef and beef products. Domestic production is too low in relation to the demand. Sales of European beef to Japan have been steadily increasing since 2017. The EU exported 4,281 tons of beef in 2017 and 19,691 tons in 2021 (in January-November)2. This is a huge increase, which shows the great potential for trade between the EU and Japan in this assortment.Read more
EXPORT TO HONG KONG
Hong Kong is one of the leading importers of beef from the European Union. In the period from January to November 2021, 43,399 tons of beef from Europe were delivered to Hong Kong, which accounts for almost 10% of total exports from the European Union and puts Hong Kong in second place in terms of the amount of imported European beef3. This data confirms the high trading potential.Read more