We are less than a week away from Supermarket Trade Show 2024. A delegation of six Polish beef exporters and representatives of the Union of Producers and Employers of Meat Industry (UPEMI) will once again go to Japan to promote high-quality beef from the EU during the 58th edition of the fair.

The fair will be held on February 14-16 at Makuhari Messe in Chiba. By participating in the fair, the delegation will learn about the needs of international recipients, and customers from the Asian market will have the opportunity to learn about the restrictive beef production standards in force in the European Union. The exporters will familiarize potential counterparties with the requirements of transparency in the production chain and the principles of supervision over cow breeding, which guarantee that recipients always receive high-quality products.

During the event, a selection of specialized agri-food products from as many as thirteen countries from around the world will be presented. A total of over 2,000 companies and organizations will participate in the fair, exhibiting at over 3,000 stands.

UPEMI is a leading Polish industry organization representing all participants in the meat and meat products production sector. Operating in a modern manner since 2005, it proudly represents the interests of the industry. We believe that the upcoming fair will not only help spread knowledge about high-quality EU meat in Japan, but it will also result in numerous international cooperations.