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Discover European beef – download our new online brochure!
European beef is gaining increasing importance in the demanding Asian markets. Japan and Hong Kong, where the demand for high-quality beef is steadily growing, are becoming key export destinations for producers from the European Union. The new brochure, prepared as part of the campaign “European beef on Asian markets – Continuation”, presents the advantages of … Continued
From September 28 to October 5, 2025, the Union of Meat Industry Producers and Employers (UPEMI) organised a trade mission to Japan as part of the project “European Beef in Asian Markets – Continuation.” The project sought to reinforce the presence and recognition of European beef in the Japanese market through various promotional activities, meetings … Continued
The Union of Producers and Employers of the Meat Industry (UPEMI) cordially invites importers, distributors, and potential business partners from Japan to a seminar and culinary show, which will take place on October 3, 2025, at 11:00 AM at the Ani Mru Mru restaurant (Japan, 〒102-0093 Tokyo, Chiyoda City, Hirakawachō, 2 Chome−5−3 MIDORI.so NAGATACHO 1F). … Continued
High-quality European beef is characterised by its refined taste, deep red colour, and subtle marbling—qualities that align closely with the aesthetics and culinary philosophy of Far Eastern cuisine. European beef, produced in accordance with stringent animal welfare and food safety standards, is gaining increasing recognition among Asian chefs and discerning consumers. Its structure, juiciness, and … Continued
In several Asian nations, particularly Japan and Hong Kong, there is a notable increase in demand for animal products that not only offer superior taste but also ensure high quality. Consumers are increasingly discerning, paying close attention to the culinary attributes of meat, its provenance, production conditions, and adherence to food safety standards. Consequently, European … Continued
FOODEX JAPAN 2025 Trade Fair, one of the most important events in the food industry in Asia, ended with a significant success for the “European Beef on Asian Markets” campaign. On 11–14 March, Tokyo Big Sight became a meeting place for leaders of the food industry from all over the world, and the stand promoting … Continued
The beef sector is experiencing significant changes that present opportunities and challenges. A recent analysis of the latest export and import data and market forecasts available on industry websites offers valuable insights into the sector’s future direction in the coming years. Global production and export trends According to forecasts from the US Department of Agriculture … Continued
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