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Beef that cultivates a premium brand image
High-quality European beef carries inherent marketing value, thanks to its combination of excellent raw materials, longstanding breeding traditions, rigorous production standards, and strong ties to the continent’s culinary heritage. In an era where consumers carefully scrutinise labels, inquire about product origins, and seek transparency in production practices, the European pedigree of meat has transcended mere … Continued
European beef is not merely a food product sold as meat portions; it is the result of a long-standing agricultural tradition passed down through generations. For importers, this translates into access to raw materials with exceptional taste and a credible story. This aspect is particularly relevant in Asia, where the cultural value and authenticity of … Continued
When prepared properly, beef can be a true delight to the taste buds. It’s crucial to choose the right cooking technique for each cut of meat, as this plays a key role in achieving juiciness, rich aroma, and the overall quality of your dish. It is essential to recognise that meat has a complex structure … Continued
European beef offers an excellent taste and consistent, repeatable quality. Due to the strict production standards enforced in European Union countries, importers from Japan and Hong Kong can rely on the fact that every delivery meets the same high standards. This consistency aids in sales planning and builds customer confidence. The quality of European beef … Continued
European beef is gaining increasing importance in the demanding Asian markets. Japan and Hong Kong, where the demand for high-quality beef is steadily growing, are becoming key export destinations for producers from the European Union. The new brochure, prepared as part of the campaign “European beef on Asian markets – Continuation”, presents the advantages of … Continued
From September 28 to October 5, 2025, the Union of Meat Industry Producers and Employers (UPEMI) organised a trade mission to Japan as part of the project “European Beef in Asian Markets – Continuation.” The project sought to reinforce the presence and recognition of European beef in the Japanese market through various promotional activities, meetings … Continued
The Union of Producers and Employers of the Meat Industry (UPEMI) cordially invites importers, distributors, and potential business partners from Japan to a seminar and culinary show, which will take place on October 3, 2025, at 11:00 AM at the Ani Mru Mru restaurant (Japan, 〒102-0093 Tokyo, Chiyoda City, Hirakawachō, 2 Chome−5−3 MIDORI.so NAGATACHO 1F). … Continued
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