After a break forced by the COVID-19 pandemic, one of the largest international food fairs in the region – HKTDC Food Expo – returned in 2023. This world-scale event gives you the opportunity to establish valuable business contacts and better understand the local market and its needs. It is definitely a must-attend event for beef exporters from Europe!

In 2023, the HKTDC Food Expo PRO was held on August 17-19 at the Hong Kong Convention and Exhibition Centre. Exhibitors from various corners of the world gathered there – both those geographically closer (Japan, Korea) and those from afar (Armenia, Mexico). Numerous seminars, shows and forums were held on site, as well as speeches by representatives of industry organizations. All this to support international cooperation and promote innovation, which is certainly abundant in the food industry.

The stand of the “European beef on Asian markets” campaign was located in Hall 5C, right next to exhibitors from China, Indonesia and Singapore. It has become a place not only for intense promotion of beef manufactured in the EU, but also a centre for strengthening trade relations between the EU and Hong Kong. Delegation members – five European exporters and two representatives of UPEMI – ensured the exchange of industry knowledge.

However, the HKTDC Food Expo PRO is, above all, a unique opportunity to establish new, prospective contacts. During the event, numerous B2B meetings between exporters and potential business partners were held at the stand. During the talks, manufacturers presented commercial offers and discussed issues related to the high standards of beef manufacturing in the EU.

An important element of the trip was the delegation’s meeting with the representative of the Consulate General of the Republic of Poland in Hong Kong – Blanka Gołębiowska, head of the Department for Consular and Economic Affairs, Communication and Public Diplomacy, who provided exporters with a detailed insight into the current market situation. Store checks, i.e. visits to local stores offering beef, were also important in this context. Thanks to them, delegation members learned what the expectations of Hong Kong residents are towards the purchased products, including preferences regarding the way they are packed and presented.

This year’s HKTDC Food Expo PRO ended successfully. Delegation members left Hong Kong richer in knowledge and valuable contacts. What continues uninterruptedly is the mission to promote European beef, carried out by the “European beef on Asian markets” campaign. In line with this idea, we hope that the participation of European exporters in subsequent events of this type will bring equally abundant results!