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26 August 2025

Invitation to a seminar in Tokyo – promotion of european beef in the Japanese market

The Union of Producers and Employers of the Meat Industry (UPEMI) cordially invites importers, distributors, and potential business partners from Japan to a seminar and culinary show, which will take place on October 3, 2025, at 11:00 AM at the Ani Mru Mru restaurant (Japan, 〒102-0093 Tokyo, Chiyoda City, Hirakawachō, 2 Chome−5−3 MIDORI.so NAGATACHO 1F).

The event is part of the three-year information and promotion campaign “European beef on Asian markets – continuation”, aimed at increasing exports and promoting European beef in Japan and Hong Kong.

During the seminar, participants will have the opportunity to:

  • Learn about European beef production standards,
  • Establish new, promising business contacts through B2B meetings,
  • Sample exceptional European beef dishes during a tasting lunch,
  • Explore the offerings of European producers and opportunities for long-term cooperation.

The seminar will be a unique opportunity to develop trade relations between the European Union and Japan, as well as to experience the premium quality and taste of European beef.

Please confirm your attendance by September 30, 2025. This event is industry-specific and is intended exclusively for exporters, distributors, and persons closely related to the meat industry. Participation requires prior registration and official confirmation received via email from the organizer.

Registration form: https://forms.gle/GqTzoAhVdDNsNdmcA

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