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News

13 October 2025

Discover European beef – download our new online brochure!                    

European beef is gaining increasing importance in the demanding Asian markets. Japan and Hong Kong, where the demand for high-quality beef is steadily growing, are becoming key export destinations for producers from the European Union.

The new brochure, prepared as part of the campaign “European beef on Asian markets – Continuation”, presents the advantages of European beef as well as the wide range of its applications in the gastronomy and retail sectors.

The publication includes:

  • data on EU beef exports to Japan and Hong Kong,
  • information on production standards and quality control systems,
  • an overview of the factors that distinguish European beef from the competition,
  • a review of the most popular beef cuts and their culinary uses.

The brochure has been designed for importers, distributors, and representatives of the HoReCa sector who are seeking reliable information about the market and prospects for cooperation.

We encourage you to explore the brochure: [ click, to open ]

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