The Japanese have changed their eating habits during the pandemic
The food sector and the structure of consumer spending, among others, are being affected by the pandemic. As a result of successive lockdowns, catering establishments have found themselves in financial difficulties and consumers are cooking at home more often and making larger food purchases for their households.
Polish beef is a well-recognised product in Japan and it continues to gain popularity. Its exports in 2020, despite the difficult pandemic times, increased by as much as 28% compared to 2019 and amounted to 4, 276 thousand tons. The situation from the previous year repeated itself: in 2019 beef exports to Japan totalled 3,322,000 tons, recording the increase of 126%.
In October 2020, the Union of Producers and Employers of Meat Industry launched the second instalment of the “Polish Beef on the Japanese Table” campaign. It aims to develop trade relations between Poland and Japan in terms of beef exports and imports.