ON ASIAN MARKETS
Information and promotion campaign
concerning European beef
ABOUT THE PROGRAMME
The fifth edition of the beef promotion campaign, entitled “European Beef on Asian Markets” began in March 2022. It is a continuation of previous activities carried out between 2018-2020 and in 2021, under the name “Beef from Poland on the Japanese market”. Thanks to the campaign, European producers have the opportunity to both present their current product offer, as well as learn about the expectations of Asian recipients of beef.
The program “European beef on Asian markets” was initiated by the Union of Producers and Employers of Meat Industry (UPEMI) – a leading industry organization, associating over 110 entities of the Polish meat sector.
Read moreNews
Beef is one of the most popular ingredients in both European and Asian cuisine. It has a rich taste and can be used in numerous dishes. With its taste and aroma, beef crosses geographical borders, connecting cultures and generations, having its enthusiast s all over the world – including in Europe, Japan and Hong Kong. … Continued
We are proud to announce the participation of beef exporters from Europe in the international HKTDC Food Expo, which will be held from August 17-21 at the Hong Kong Convention and Exhibition Centre in Hong Kong. The participation of European producers in the event is part of the “European Beef on Asian Markets” campaign. This … Continued
Animal protection and welfare play a key role in European breeding. The European Union sets high standards for animal prevention and health for all Member States, and European breeders undertake numerous initiatives to ensure the appropriate health status of their animals. On January 28, 2022, the European Union banned the routine use of antibiotics in … Continued
EUROPEAN BEEF SECTOR
The European Union is one of the main beef producers. The cattle herd size is about 78 million heads1. In the EU, there are both large farms involved in the production of pure bred beef cattle and organic production, farms based on the fattening of mixed breeds and a large number of farms keeping dairy cattle. As a result, the European exporters are able to offer highly varied range of beef in many product and price categories.
EXPORT TO JAPAN
Japan is not a country that is self-sufficient when it comes to beef and beef products. Domestic production is too low in relation to the demand. Sales of European beef to Japan have been steadily increasing since 2017. The EU exported 4,281 tons of this meat in 2017, while in 2022 it was 19,926 tons. This is a huge increase, which shows the great potential for trade between the EU and Japan in this assortment.
Read moreEXPORT TO HONG KONG
Hong Kong is one of the leading importers of beef from the European Union. In 2022 10,494 tons of beef from Europe were exported there, while in 2021 it was 44,769 tons. This data confirms the high trading potential.
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1 https://ec.europa.eu/info/food-farming-fisheries/animals-and-animal-products/animal-products/beef_pl
2 https://ec.europa.eu/info/sites/default/files/food-farming-fisheries/farming/documents/beef-veal-market-situation_en.pdf
3 https://ec.europa.eu/info/food-farming-fisheries/animals-and-animal-products/animal-products/beef_pl
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