ABOUT THE PROGRAMME
The fifth edition of the beef promotion campaign, entitled “European Beef on Asian Markets” began in March 2022. It is a continuation of previous activities carried out between 2018-2020 and in 2021, under the name “Beef from Poland on the Japanese market”. Thanks to the campaign, European producers have the opportunity to both present their current product offer, as well as learn about the expectations of Asian recipients of beef.
The program “European beef on Asian markets” was initiated by the Union of Producers and Employers of Meat Industry (UPEMI) – a leading industry organization, associating over 110 entities of the Polish meat sector.Read more
Along with the increase in consumer awareness, the desire, both on the part of producers and customers, for full-value, high-quality goods to reach the market is strengthening. The successful implementation of this goal is supported by the traceability system, also known as supply chain traceability. What events contributed to the design of traceability, what exactly … Continued
The European Union is constantly looking for new ways to achieve climate neutrality by 2050. The possibility of achieving the goal is created, inter alia, by a transition to a circular economy. What is a circular economy, what are its priorities and advantages, and why is it an important step towards a better future? … Continued
On October 23-28, 2022 Japanese meat importers visited Poland. The delegation consisted of: Ryo Araki – Assistant Manager at Matsuda Sangyo CO., LTD; Ryoya Gono – Sales in Meat Section at Maruha Nichiro Corporation; Naoki Isoda – Sales Dept Manager at Hyochiku Limited; Ryoga Omura – Member at Nomura Trading CO., LTD; Jun Matsumoto – … Continued
EUROPEAN BEEF SECTOR
The European Union is one of the main beef producers. The cattle herd size is about 78 million heads1. In the EU, there are both large farms involved in the production of pure bred beef cattle and organic production, farms based on the fattening of mixed breeds and a large number of farms keeping dairy cattle. As a result, the European exporters are able to offer highly varied range of beef in many product and price categories.
EXPORT TO JAPAN
Japan is not a country that is self-sufficient when it comes to beef and beef products. Domestic production is too low in relation to the demand. Sales of European beef to Japan have been steadily increasing since 2017. The EU exported 4,281 tons of beef in 2017 and 19,691 tons in 2021 (in January-November)2. This is a huge increase, which shows the great potential for trade between the EU and Japan in this assortment.Read more
EXPORT TO HONG KONG
Hong Kong is one of the leading importers of beef from the European Union. In the period from January to November 2021, 43,399 tons of beef from Europe were delivered to Hong Kong, which accounts for almost 10% of total exports from the European Union and puts Hong Kong in second place in terms of the amount of imported European beef3. This data confirms the high trading potential.Read more