ON ASIAN MARKETS
Information and promotion campaign
concerning European beef
ABOUT THE PROGRAMME
The fifth edition of the beef promotion campaign, entitled “European Beef on Asian Markets” began in March 2022. It is a continuation of previous activities carried out between 2018-2020 and in 2021, under the name “Beef from Poland on the Japanese market”. Thanks to the campaign, European producers have the opportunity to both present their current product offer, as well as learn about the expectations of Asian recipients of beef.
The program “European beef on Asian markets” was initiated by the Union of Producers and Employers of Meat Industry (UPEMI) – a leading industry organization, associating over 110 entities of the Polish meat sector.
Read moreNews
Recap of the campaign’s participation at the SMTS trade fair The 58th Supermarket Trade Show 2024 has concluded. It offered representatives of the agri-food industry the opportunity to showcase their products, forge new business relationships, and familiarise themselves with the Japanese market. The event was a must-attend for European beef exporters, who promoted high-quality EU-produced … Continued
We are less than a week away from Supermarket Trade Show 2024. A delegation of six Polish beef exporters and representatives of the Union of Producers and Employers of Meat Industry (UPEMI) will once again go to Japan to promote high-quality beef from the EU during the 58th edition of the fair. The fair will … Continued
Currently, interest in an ecological approach to cattle breeding is constantly growing in the European Union. In recent years, there has been an increase in the number of organic farms – this trend remains at approximately 10% per year. Importantly, changing the approach to breeding has many positive effects. What are the characteristics of ecological … Continued
EUROPEAN BEEF SECTOR
The European Union is one of the main beef producers. The cattle herd size is about 78 million heads1. In the EU, there are both large farms involved in the production of pure bred beef cattle and organic production, farms based on the fattening of mixed breeds and a large number of farms keeping dairy cattle. As a result, the European exporters are able to offer highly varied range of beef in many product and price categories.
EXPORT TO JAPAN
Japan is not a country that is self-sufficient when it comes to beef and beef products. Domestic production is too low in relation to the demand. Sales of European beef to Japan have been steadily increasing since 2017. The EU exported 4,281 tons of this meat in 2017, while in 2022 it was 19,926 tons. This is a huge increase, which shows the great potential for trade between the EU and Japan in this assortment.
Read moreEXPORT TO HONG KONG
Hong Kong is one of the leading importers of beef from the European Union. In 2022 10,494 tons of beef from Europe were exported there, while in 2021 it was 44,769 tons. This data confirms the high trading potential.
Read more
1 https://ec.europa.eu/info/food-farming-fisheries/animals-and-animal-products/animal-products/beef_pl
2 https://ec.europa.eu/info/sites/default/files/food-farming-fisheries/farming/documents/beef-veal-market-situation_en.pdf
3 https://ec.europa.eu/info/food-farming-fisheries/animals-and-animal-products/animal-products/beef_pl
)
)